One Team Building a National AI Model -
The Power of Adaptability
August 26, 2025

At Upstage, we call our colleagues “Stars.” Today, more than 140 Stars are working together on a journey to build AI that changes the world.
Mini Starview is a special interview series where Stars from different roles share their work, experiences, and growth stories in their own words. If you're curious about how we work at Upstage, our culture, and the real growth journeys our Stars have experienced, we invite you to explore this Mini Starview.
We hope this content provides helpful insight for future Stars considering joining Upstage and serves as a meaningful guide as you shape your
career path.
In this edition of Mini Starview, we meet Jiyoon Han, PM and Head of the Data Team for the World Best LLM project—an initiative aiming to develop a national-level AI foundation model using Upstage’s technology and data.
Q. Hello! Could you briefly introduce yourself?
Jiyoon: Hello, I’m Jiyoon Han, TPM and Data Team Lead in the Enterprise Product organization. I’ve been with Upstage for almost five years—by October 2025, it will be my 5th anniversary, and I’ve been here for 4 years and 8 months. Initially, I focused on building and designing data for AI model development and evaluation. Since April this year, I’ve also taken on TPM responsibilities.
Q. What are the main responsibilities or projects you handle in your current role?
Jiyoon: The core project I’m currently working on is the World Best LLM (WBL), a proprietary AI foundation model project.
It’s a government-backed initiative to build a national-level AI model. Over two and a half years, five elite teams compete, with one
team eliminated every six months until only two remain—a sort of “Superstar K” for AI. I oversee the data team and also serve as the
project’s execution PM.
Q. What has been the most challenging or rewarding moment in your work?
Jiyoon: Every project has its challenges and rewards. For me, being selected for the national AI foundation model project stands out. My personal contribution to winning the project was modest, but it was an incredible experience seeing the excellence of my
colleagues. The announcement came on June 20, 2025, and we had to submit the proposal within a month—a highly intense
schedule. Our team worked in a Warroom for a month, strategizing on the technology and ecosystem impact to include in the proposal. It was the culmination of all of Upstage’s technical and business capabilities.
As a TPM, my goal now is to manage this project so we can be ultimately selected while ensuring the data team aligns perfectly with
the model development timeline. The first phase runs from August to December, and developing a frontier model within this short time frame is a challenge in itself.
Q. What is the most valuable lesson you’ve learned from collaborating with colleagues in the same role?
Jiyoon: In data and TPM roles, collaboration often happens more with other functions than within the same role.
Everyone is professional at defining problems and finding the most efficient solutions.
Working with such capable colleagues has taught me a lot about efficiency and creativity.
Q. How have you grown since joining Upstage?
Jiyoon: I’ve become much more adaptable to change. Early on, our team’s catchphrase was “what was right then is wrong now.”
In AI, trends shift in about three-month cycles, especially post-ChatGPT. Annual or long-term plans are largely meaningless.
Instead of trying to predict change, I’ve learned to design change myself or ride the waves of change with agility.
I used to be overwhelmed by fast-moving trends, but now I can embrace change confidently.
Q. What do you hope to achieve at Upstage in the future?
Jiyoon: I’m interested in using technology to improve people’s daily lives. AI will impact almost every aspect of life, and I hope people
can genuinely feel that life has improved. AI should be applied to solve everyday inconveniences and enhance daily life. At Upstage, I
believe we can experiment with how powerful our AI models can be and what they can achieve.
Q. How does your team collaborate and work with other teams?
Jiyoon: Upstage emphasizes a One-Team approach. It’s about thinking beyond your own tasks and results, and considering your
work in relation to colleagues, teams, and the company as a whole. Working this way helps you learn how to operate organically and
align with overall workflows. Sometimes, it even feels like we’re sharing the same brain—no extra explanations are needed, and work
proceeds quickly and efficiently.
Q. Was there anything that impressed you when you first joined Upstage?
Jiyoon: I joined during the start of COVID-19, when remote work was still unfamiliar in Korea.
Although I had previous remote experience, Upstage conducted all interviews remotely, which was impressive.
I remember spending a whole day in interviews with five Stars and realizing halfway through that the sun had set and the lights were
off. I wondered if remote work could be productive, but now I’m confident that work can be focused and effective anywhere in the
world. There’s trust that everyone will deliver results according to agreed schedules, and that trust has rarely been broken.
Q. Do you have any practical advice for candidates interested in this role?
Jiyoon: I focus on problem-solving skills in interviews—how candidates identify and define problems, and their approach to solving
them. I pay attention to how logically they explain their thought process. It helps to reflect on past projects: what challenges you
faced, how you overcame them, and if you couldn’t, what you would do differently next time.
Q. Is there anything you’d like to say to candidates considering applying to Upstage?
Jiyoon: Upstage’s culture strongly supports autonomy. The team sets goals, but how you achieve them is flexible.
Most work is high-intensity, enabling rapid growth. Colleagues know how to create results, and you can learn to deliver your own
results along the way. Often, you realize that success isn’t just about you—it’s about the team. I hope aspiring Stars experience this
mindset for themselves.