Digital Marketing Strategist

Job Overview

The Digital Marketing Strategy Specialist at Upstage plays a pivotal role in developing and implementing digital marketing strategies that optimize customer online experiences, enhance brand awareness, and boost customer engagement. This position focuses on leveraging various digital marketing channels such as websites, social media, email marketing, content marketing, growth hacking, SEO strategies, and digital advertising campaigns to drive customer engagement and achieve business objectives.

Key Responsibilities

1. Developing and Executing Digital Marketing Strategies

• Formulate and implement digital marketing plans aligned with the company's business goals and marketing strategies.

• Provide tailored digital experiences based on the customer journey to increase engagement and conversions.

• Establish data-driven growth hacking strategies to enhance business performance.

2. Content Marketing

• Design and produce customized content to stimulate lead generation, considering the customer funnel.

• Leverage diverse content formats such as blogs, videos, and infographics to strengthen communication with customers.

3. Website Management and Optimization

• Continuously optimize website design, content, and user experience to boost customer satisfaction.

• Utilize web analytics tools to monitor website performance and identify areas for improvement.

• Devise and execute SEO strategies to improve search engine optimization, thereby enhancing traffic and conversion rates.

4. Data Analysis and Insight Generation

• Measure and analyze the effectiveness of digital marketing activities to derive strategic insights.

• Propose improvements to marketing strategies based on customer behavior and data analysis.

5. Trend Monitoring and Adoption of New Technologies

• Stay abreast of the latest trends and technologies in digital marketing and implement them as appropriate.

• Develop and apply innovative marketing strategies.

Position types

• Full-time
• Remote work is recommended

Recruitment process: 

• Resume screening
• Online role-matching interview
• Online culture interview
• Internship Practice
• Online executive interview

*The process may be adjusted depending on the situation.
*After the final interview, a reference check process may be conducted.

Required qualifications:

• Proficiency in various digital marketing techniques such as content marketing, SEO, and email marketing.

• Experience in data analysis and measuring marketing performance.

• Fluent English proficiency for global market engagement.

• Strong team collaboration and communication skills.

• Customer-centric thinking and problem-solving abilities.

Preferred qualifications:

• Experience in global marketing or international business.

• Familiarity with web analytics tools (e.g., Google Analytics) and marketing automation tools.

• Understanding of B2B marketing.

• Knowledge of and interest in the latest AI technologies.

*Please contact joinstage@upstage.ai for any inquiries.
*Please upload all submitted materials, including CV, in PDF format.
*Please note that sensitive personal information, such as salary history and social security numbers, should not be included in your resume.